Presentation Duration: 19:00-23:00
How would it be if we could overturn the established way of "viewing" an exhibition and for once the viewer became a "witness" to a process of which he is usually unaware? Can such an experience affect the way we perceive the work of art?
FACE TO PHASE, a project co-authored by Tzeni Argyriou and Vassilis Gerodimos, aspires to shift – even slightly – spectators’ experience of an exhibition. It reveals the course of artworks from their arrival at the exhibition space until their departure, illustrating all those invisible stages of preparation that remain undisclosed to the audience.
It invites the viewer to be unleashed from the museum-like experience and instead to become both an observer and a part of the overall project, from start to finish. The viewer's relationship to the works and their creators is redefined, as he is encouraged to choose by himself the actions he will follow, as well as the observation points, thus creating his personal course and narrative in space and in the project as a whole.
FACE TO PHASE presents to the audience – in a compressed time frame – works by 21 artists, while commenting on the notions of ephemerality and futility that are inherent within the creative process.
The suggested arrival time in order for visitors to follow through the project is at 19:00.
Concept – Curation: Tzeni Argyriou & Vassilis Gerodimos
Co - Curator: Maria Vassariotou
Publicity – Communication: Yorgos Katsonis
Production Coordination: Delta Pi
Production Assistant: Georgia Eleni Tigkinagka
Special thanks to the artists for their works, as well as the collaborating galleries, Zoumboulakis Galleries, Nitra Gallery, Ileana Tounta Gallery and Eleftheria Tseliou Gallery, and Hera Spagadorou.